Whole Foods has be heralding the arrival of a new chain of discount grocery stores that is to be run by the chain. FreedomPop also reports that they have finally announced the name of the chain, “365 by Whole Foods Market.” Whole Foods branded food is called 365 Everyday, and the store brand will feature prominently in these stores. The will also sell national brands. The store will be geared towards millennials and other shoppers who might otherwise not be able to afford to shop at Whole Foods.
Whole Foods is often cited as catering towards yuppies while trying to brand itself as a store that focuses on healthy food and ingredients. Critics say that they have capitalized on the Organic foods and the anti-GMO fervor, and gluten-free craze that has swept the nation. Critics say do not really offer food that is any healthier than foods that you can find at more conventional grocery stores. The store is often criticized for it’s high prices and the expensive nature of it’s fresh fruits and vegetables. They are also frequently criticized for offering mostly processed and frozen foods.
365 by Whole Foods may be an opportunity for the store to redeem itself by focusing on less expensive foods, rather than trying to capitalize on trends that seem healthy, and may not be any better for you than home cooked meal that focus of fresh fruits, fresh vegetables and whole grains.