Desiree Perez has been an excellent source of help for Jay-Z and his Tidal music streaming brand. She really has the ability to show people that there’s more to music streaming then Spotify and I Heart Radio. She has done such a great job with this service that companies like Apple have even considered purchasing Tidal from Jay-Z. Even more recently Sprint has invested in the Tidal brand, and this may be the thing that helps take Tidal to the top.
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It’s hard to reach the top without a game plan, and it appeared that this is the problem that Jay Z had in the beginning. He had enough money to buy Tidal so this wasn’t a problem. He also had an efficient amount of money to gain the star power to connect consumers to this music streaming service. What he did not have was the proper leadership with a vision to bring this company to another level. That is where Desiree Perez came into the picture. She was someone that had a vision and the skills to negotiate the contract to make her vision come to fruition.
Customers are able to witness the growth of Tidal because someone like Desiree Perez has come forth to solidify the value that she knew Tidal had. There is a lot more room for growth now that there is a connection with Sprint. This company can introduce a lot more people to Tidal by preloading the Tidal app on Sprint phones. This can definitely increase the awareness of this music streaming service. It is all a part of a greater way to market Tidal against the competition. This is another great plan that Desiree Perez has been able to put into place. She has been about to take Tidal to a new place.
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