Innovation and Aesthetics — How a Startup Lip Balm Beat the Competition

EOS, the makers of the now famous lip balm, have an interesting story of success, proving that smart, out of the box thinking and dedication to an idea can cause a small start up company to rocket to 2 billion revenue by 2020 in a market that’s over-saturated to the brim. As of 2015, it’s the “second best-selling lip balm in the country”. Co-founders Sanjiv Mehra and Jonathan Teller used careful application of business, practice that Mehra gathered from his extensive background and experience with Unilever.

The Co-founders, seeking to start their own startup, researched how they could change take a step into the beauty aisles in stores, and found their soon-to-be competition underwhelming. Mehra realized that the companies dominating the lip balm market had overall taken a lazy route–focusing on maximizing their return on loyal customers. Companies like Chapstick knew people needed a lip balm, and so instead of focusing on rising trends and innovative techniques to make their lip balm easier to use, they opted for costs. This allowed the founders of EOS to use market research to give them an edge in a market that really needed a change.

Knowing that customers who generally bought lip balm were loyal to their brands had Mehra pondering an interesting question. How could their new startup compete with companies who had been in the lip balm industry for decades? Mehra and Teller sought to get a leg up by market researching actual buyers of lip balms, where they discovered that the vast majority of buyers were women who were using lip balm as part of their beauty regimen.

Realizing they’d need an edge to beat their rivals, they hired a professional artist to create a new look for lip balms. Design was key; they knew younger women were style conscientious, so they looked for an aesthetically pleasing design–right down to the round egg shape, pastel colors and matching flavors, to even the sound design of the cap’s click.

Getting their product into stores was initially difficult. Men who participated in market testing couldn’t understand the product, so stores were unsure of taking a chance on EOS. However, the company lucked out when they grabbed the attention of a female buyer at Walgreens, who loved the style of the lip balm, which left Walgreens with a positive impression, making the popular drugstore chain EOS’s first account.

With Merha’s savvy business-sense, they took advantage of this success early by relying on themselves to manufacture and produce the product instead of a third company. This solidified them as a new contender, because they were able to meet the demands on their accounts quickly. Target and Walmart began selling EOS lip balm shortly after.

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Innovation has turned this company into a lip balm household name. EOS advertised extensively to millennials by partnering with beauty bloggers on social media, and then moving on to young female celebrities such as Miley Cyrus and Taylor Swift. The company has created new flavors and partnered with other companies such as Disney to create themed lip balms. They’ve also branched out into other beauty products like lotions and shaving cream.

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Mehra credits their success to his knowledge of the “ins and outs” of business, along with his partner’s “entrepreneurial mind-set”, a combination they make sure to use in their company daily.

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Honey Birdette : The Champion of e-Business

The world is undergoing a revolution of internet-based socio-economic life. Over the last two decades, online shopping has become an inevitable aspect of the market. The growing market of e-business is reflected by the Honey Birdette’s extension of its business to the United States of America. It has recently launched its online shopping brand in the U.S. With its growing success, the brand is planning to enter the U.K in future.


Honey Birdette is a widely known name in the world of e-business, with its clientele and services spanning over different geographical regions. The famous brand, Honey Birdette, is an Australian brand that offers clothing stuff exclusively made for women such as Lingerie, Bras, Panties, Leggings, and Toys. The novel idea to establish the brand came from a promising Australian entrepreneur, Eloise Monaghan, who went on to found Honey Birdette in 2006. Starting its services in Australia, the brand has entered the markets of New Zealand, Europe, and now the U.S. As its online sales in the U.S, increased by 374 percent, the brand decided to formally launch the North Atlantic leg of its business.


Honey Birdette’s rising acceptance and popularity among the online customers is the effect of the brand’s customer friendly strategies and swift and secure delivery process. The brand has a special feature of catering to its clients’ comfort level and sense of dress. It also places the needs of its customers on top priority.


Honey Birdette’s next destination is the U.K. It has already established its retail stores in the U.K, and now the brand is seeking to establish a fully-fledged e-commerce business in the country. The brand has a sizeable clientele in the U.K. The brand is also planning to install 10 retail shops in the U.K by the end of 2018. Besides its growing business in other countries, Honey Birdette is equally flourishing in its home country, Australia.

Chris Burch: Towards Socially Responsible Entrepreneurship

One of the ethical and moral challenges that many entrepreneurs face is founding a for-profit business entity that is focused on profit maximization while also giving back to the local communities. This is because the two objectives can easily conflict considering that most entrepreneurs are licensed primarily to maximize profits. However, entrepreneurs such as Chris Burch have over the years realized the importance of giving back to the local communities they operate in. A successful investor, Mr. Burch has continually sought to expand his investment horizon and in 2012, such an opportunity presented itself. In partnership with James McBride, he renovated a hostel in Sumba, an island in Indonesia, and turned it into one of the best hotels in the world, check this on

The millennial-themed hotel is decorated antiques, wood and Ikat prints from the local Sumbanese community. It was opened in 2015 after being renovated into a 27-private villa luxury hotel with plunges pools, yoga and surfing areas. The hotel, named Nihiwatu, has a beachfront and spa services. Burch’s private family villa also forms part of the establishment. Through his hotel, Mr. Burch actively supports the local community by donating part of the profits to support various projects in the remote island. The hotel also employs the local communities and has become a major source of employment and income for Sumbanese.

Entrepreneurial Endeavors

Chris Burch is a serial investor with strong intuition for customer tastes and preferences. This has seen build strong disruptive brands through establishing direct relationship with the clients. His close to four decades as an entrepreneur has seen him invest in a wide range of industries, both locally and internationally. As a student, he made his first foray as an investment with a $2,000 investment in partnership with brother. According to, the apparel company, Eagle’s Eye, rapidly grew in stature and was later purchased by Swire Group for $165 million. Other than Nihiwatu, he is also cofounded Fena Hotel + Universe in Argentina, Poppin, TRADEMARK, C. Wonder and Burch Creative Capital. His portfolio of companies numbers up to 50 while Burch Creative Capital, where he serves as the chief executive officer, supports and incubates several brands under its stable including ED by Ellen DeGeneres.

Education and Management Profile

Chris Burch is an alumnus of Ithaca College where he studied business between 1972 and 1976. Other than actively participating in the management of his business ventures, he also serves on the management boards of several entities including Rothman Institute Orthopedic Foundation and The Pierre Hotel Co-op. Previously, he served on the board of both Guggenheim Capital and Continuum Group.  For more of Burch recent timeline activities, click on

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Do your lips a favor!

EOS, Evolution of smooth, has lip balm that has quickly spread around the world. Introduced in 2009, this lip balm became a must have for every woman. With the cute little balls of assorted colors, it’s hard to resist. They fit perfectly in your hand for easy application and are easy to find in your purse.

EOS lip balm comes in several different styles, and flavors, for your specific need. There is Organic Smooth with flavors that smell so good, you almost want to eat it, but don’t! Visibly soft, is for a luxurious look. Shimmer smooth, for some extra shine. Active Protection Lip Balm, SPF 15, and 30, for those who are outdoors more, need sun exposure protection, and organic smooth sticks, for those who prefer the stick instead of sphere. All the lip balms are natural, made with Shea butter, vitamin E, and jojoba oil, for a delightful feel on your lips.  For more, follow EOS on their page.

EOS is available online direct from the company, or you can buy it at several retailers, so it is not hard to find at all, check this on, or furthermore, click on for the product’s details. The company is very active on social media, utilizing, Facebook, Twitter, Instagram, You Tube, and Pinterest. They also carry several other products, such as hand and body lotion, and shaving cream.

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So don’t just sit there; check out their website at . You can find where to get their products near you. It is a must have fashion addition!


EOS Lip Balms Will Make You Smile

EOS, or Evolution of Smooth, lip balms are packed with soothing shea butter, vitamin E, and Jojoba oil. They’re made of only natural ingredients and are organic. EOS lip balms are also hypoallergenic, paraben and petroleum free, and dermatologist tested to give you the smoothest lips possible.

EOS lip balms come in Organic Smooth Spheres, Visibly Soft Smooth Spheres, Shimmer Smooth Spheres, Organic Smooth Sticks, and Multi Packs.

You can get EOS Organic Smooth lip balms in many tantalizing flavors like Passion Fruit, which is a tropical treat that is sweet and soothing. It is 95% organic and 100% natural. You can also choose from Blueberry Acai, Sweet Mint, Strawberry Sorbet, Summer Fruit, and Honeysuckle Honeydew.

If you’re looking for some shimmer and a hint of color, the Shimmer Smooth Spheres are available in Pearl and Sheer Pink. The Shimmer collection will soften your lips while adding a touch of shine and shimmer while moisturizing with jojoba oil, shea butter, and vitamin E.

The Visibly Soft Smooth Spheres come in Vanilla Mint, Coconut Milk, and Blackberry Nectar and have shea butter, and vitamins A and E, to give you soft and beautiful lips.  Click on for added info.

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If you would rather your lip balm in a tube, then EOS has Vanilla Bean, Pomegranate Raspberry, and Sweet mint in tube form. These balms are 95% organic, 100% natural, and are paraben and petrolatum free. They are also antioxidant-rich with Vitamin E and contain jojoba oil, and shea butter.   More details on

The EOS packs make great gifts and come in two, three, and four packs. Whatever product that you choose, you can rest assured that they are natural and organic and good for you. These lip balms will put a smile on your face and will make taking care of your lips fun again! Try all the flavors! Follow EOS on

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EOS Lip Balm: Changing the World of Gloss!

Beauty aficionados often seek new products to reflect their changing tastes, and lip glosses in particular can reflect these trends. Users desire lasting quality, texture, and supple feel on their lips when using these types of products. One new arrival on the scene for this line of products is the EOS (or Evolution of Smoothness) line of lip gloss and lip balm. Along with their advantages as a lip balm, this product is also aesthetically pleasing with its seeming “Easter egg” oval appearance. The fact that these containers are made in pastel colors and are used often by noted celebrities such as Kim Kardashian has been a boon in their newly widespread appeal among younger audiences.  Useful link here.

To date, the start-up campaign’s gamble has paid off handsomely. Stores such as Walmart and Target have picked up the line. YouTube has further contributed to the popularity and growth of the EOS through product reviews and commentators offering their experiences in using it. EOS lip balm itself has made its presence known on social media too. By creating a solid Facebook page and interacting readily with present and future consumers, EOS has developed its brand as a formidable player in this line of products, check this on

While these items are selling well into the millions each week, the EOS lip balm line is already thinking to its future through its expansion into related fields such as hand creams and shaving lotions, so this company will be one to watch now and in the future!

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The Unique Ingredients in EOS Lip Balms Have Led to Their Increased Popularity

Evolution of Smooth has become one of the fastest growing companies in the health and beauty industry. The company’s co-founders used a unique strategy to get their product noticed, which actually helped them sell more products than their competitors. EOS currently sells more than a million of its little round orbs of lip balm every week. What has made their product so appealing is the colorful design of the orb itself and the variety of flavors the balm is available in.

The company’s line of Smooth Spheres includes the delectable flavor of Blueberry Acai. The ingredients for this balm are derived from natural sources, which helps give the balm its beneficial softening properties. As a product containing extracts from the Acai berry it is also rich in antioxidants.

Also found in the line of Smooth Spheres is their Summer Fruit variety of balm. This product combines the sweet taste of strawberry with the tantalizing flavors of blueberry and peach. This balm also contains vitamin E, jojoba oil and Shea butter. The end result of this unique combination of ingredients is a balm designed to keep lips soft and supple.  Click on for additional details.

EOS lip Balm also has a line of Visibly Soft lip balms designed to help keep lips smooth for longer periods of time. Their coconut milk flavor is found in this line. This product contains vitamins C and E along with natural moisturizing oils to help keep lips supple. As with all of the balms from EOS this flavor is gluten free and does not contain phthalates.

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Evolution of Smooth also offers two delicious flavors of balm in their line of Active Protection products, for products’updates, follow them at their page. Both the Lemon Twist and Fresh Grapefruit flavors help protect lips from the harsh rays of the sun. The Lemon Twist variety has an SPF factor of 15, while the Fresh Grapefruit has an SPF of 30.

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The Different Directions of Fashion And How Don Ressler Can Influence It

It has gotten to the point in the fashion industry where every aspect of the industry is going to change directions on It can go into any different direction with every bit of the industry going through changes. Even the parts of the industry that have constantly been static are starting to see changes given that the people who typically buy from this part of the industry are showing themselves to be interested in different items. One thing that the industry has learned to do is give the customer a chance to see what types of items they are going to enjoy.

One of the directions that the fashion industry is going is the direction of being all inclusive. This is where Don Ressler can be of a great influence. For one thing, he is the one that is pushing for fashion to be all inclusive. While his TechStyle company has made it important to include all sizes, there are plenty of other aspects of all-inclusiveness that could be considered. Among the aspects of all-inclusiveness is getting fashion from different cultures. There are a lot of ideas for different types of clothing that Don Ressler could get from the different cultures of the world.

Read more: JustFab raises $85M at what sources say is a $1B valuation

One thing that can bring TechStyle above the other industries is if they adapt items from these countries. For instance, they can put together clothing that is inspired from these culture. Another thing that fashion companies can do is take one aspect of clothing from another culture and apply it to the type of clothing from yet another culture. This is one thing that could bring forth the surge in business on Among the many things that Don Ressler has shown with fashion is that he has the creativity to pull off something that is very new. His styles will become best sellers.

Don Ressler is going to help people believe in their own value as people. It will be easier for people to actually love themselves if they have a very hard time managing that in their lives. The right type of clothing is going to bring about such a surge in self worth.

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Bruno Fagali: Getting Good Legal Representation

Bruno Fagali is one of the most reliable lawyers in Brazil. Bruno Fagali handles cases involving Regulatory Law, Compliance and related issues and is well respected by his peers and his clients.

Whether you’re dealing with a personal legal situation or you’re in need of legal help for business matter, it is imperative to get a reputable and experienced attorney.

Bruno Fagali comes highly recommended in the legal community due to his powerful legal strategies and honesty. Bruno Fagali has represented many different businesses and individuals in a wide variety of legal cases and is one of the best in his field.

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Before you retain an attorney be sure to check out their track record. It is important to have a reliable lawyer by your side when dealing with a tough legal matter. Schedule a consultation so you can go over your case with the lawyer. After the meeting with your potential attorney, you will be able to make an informed decision.

Bruno Fagali has handled both simple and complex business and personal legal cases, and he is well experienced in his field. Bruno Fagali makes it a priority to learn about his client’s business and their goals.



EOS Keeps Their Flavors Hot

Element of smooth or EOS is the lip balm company that completely and totally revolutionize the lip balm industry. For over one hundred years, many people only believed that lip balm only came in a certain shaped container, and they believed that lip balms were generally unisex. EOS decided to change things up when they created their popular EOS lip balms. EOS wanted to be able to make a type of lip balm that was specifically tailored to a woman, so that the lip balm would to be able to meet her needs. The packaging of the EOS lip balms are small, round, and smooth. They are easily identified in woman’s purse, and they are made with completely organic and natural products. has additional info about EOS.

Element Of Smooth is a lip balm company that is sold all around the world. These lip balms are amazingly flavored, and they are infused with vitamins E, Shea butter, and jojoba oil. All of Element Of Smooth lip balms are hypoallergenic and free of parabens, chemicals, and petroleum. There are many different flavors that EOS lip balm uses for their lip balms, and some of their most popular lip balms are the following: pomegranate raspberry, passionfruit, blueberry açai, and coconut milk. These are lip balms that a person can also buy in a multi pack; by buying the multi pack, a person can benefit from many different EOS flavors. EOS lip balm also sells some of their lip balms in organic smooth sticks.

EOS also continues to create unique flavors for their clients because they want to find more innovative ways to keep women happy with their lip balm brand. Apart from lip balm, EOS has started to make lotions as well. EOS is an innovative company that has found a way to be a leader in a market that was very difficult to change. Hop over to for more details.

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