A Look At A Few EOS Lip Balm Flavors

EOS lip balm has distinguished itself in the cosmetics industry with flavors they offer to customers. They have marketed their brand to young kids, and the kids who are looking for better lip balms may gravitate to the colors and smells from the brand. EOS lip balm helps every kid enjoy their experience, and this article explains three flavors they have chosen for their customers.

#1: Honeydew

Honeydew is a simple flavor everyone will enjoy, and the flavor mimics that of the fruit. It will smell soft, and it will feel as though it is wafting over from an orchard. The kids will enjoy the soft green of the package, and the kids will share the smell with others because it is so pleasant.

#2: Blueberry

Blueberry is a fabulous flavor that kids love because they enjoy things such as blueberry muffins, and they are reminded of it when they are using the lip balm. Lip balm is incredibly important for everyone who has dry lips, and those who are searching for a better flavor may try blueberry from EOS lip balm. https://evolutionofsmooth.ca/lip-balm.html

#3: Pomegranate

Pomegranate is a beautiful flavor that many kids are not familiar with, and they use use it as often as possible because it helps them place a finer scent on their lips. They may share the lip balm with anyone they like, and they find it quite simple to use when they are looking for softness on a dry day. The color of the package is beautiful, and the coloring allows kids to become attached to their favorite flavor.

EOS lip balm wants kids to fall in love with the flavors they have chosen, and their lips will be quite soft once they are done with the product. The colored sphere ensures every kid feels great. EOS products are available on select stores which includes Well, Target and Amazon. https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA.

For complete gallery of products visit the EOS Facebook page.

The Beginnings Of EOS

Chap stick and Blistex used to be the go to for anyone who wanted to keep their lips hydrated. Those two dominating brands were beginning to look and feel like one trick ponies with all the evolution in beauty and cosmetics. Sanjiv Mehra and Jonathan Teller saw an opportunity in this market and decided to shake it up with their startup. Jonathan Teller had previous experience in small startups and Sanjiv Mehra had previous experience in brand packaging which gave them leverage in combining their skills and applying it to this endeavor.

The two started by putting a query in to women, specifically the millennial generation that was their target. They found that women wanted more out of a lip balm. They wanted a natural product that tasted and smelled good. They wanted easy application that didn’t involve finger application. They told the two that lip balm application was something they regularly did throughout the day. The two men set to work designing their product and the end result was the spherically shaped EOS lip balms.

Early on the two men decided to invest in their own machinery. They knew from their experience in startups that this would be a wise financial move. Cutting out the middle men allowed them to rely on themselves, their own timelines, and their budget. They were also able to churn out new flavors and packaging colors as demand picked up. It was only later on that they started investing in real marketing that would bring more attention to the brand.

They got their products into the videos of Facebook beauty bloggers, and YouTube beauty gurus. Just one video with an EOS product would land them hundreds of thousands of viewers. They also took traditional routes with beauty magazine ads and celebrity endorsements to Well promote EOS products.

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