For the last 100 years Chapstick has been synonymous with lip balms. Despite the clinical feel to the product when your lips were chapped you simply grabbed a tube. The only means of expression were to choose mint or cherry flavors. Everything changed seven years previously when people began to notice cute little orbs of lip balms appearing on the shelves. The sweet pastel packages were a product of EOS and were soon getting rave reviews. Celebrities were pulling unique grapefruit and honeydew flavors out of their bags and lip balms were forever changed.
The strategy used by EOS resulted in a company with a value of $250 million when their lip balm became the second-best seller throughout the nation. Although they have been around an incredibly long period of time EOS began outperforming Chapstick and Blistex. People are purchasing in excess of one million lip care products every week. The current demand is for products that are natural and organic which just happens to be EOS’s specialty. EOS strives to bring value and quality to their customers and their strategy is working, read more here.
Instead of packaging their lip balm in the plain tube that has been around for decades, EOS decided to do something different. They did away with the unisex feel and outdated appearance of the tubes and devised a packaging that was brilliant. Since women are the predominant users they devised something unique and appealing. EOS lip balm comes in a pastel sphere correlating the available colors and tastes, products are available here at makeupalley.com. When the sphere is closed it makes a catchy clicking sound and at $3 each the pricing was competitive. Once EOS decided to make their product organic they possessed all the components for success. Their tagline only added to the popularity when they proclaimed their lip balm will make you smile.
View great reviews here on https://www.youtube.com/watch?v=C0avkr4IdtM.