The Lime Crime founder and blog curator Doe Deere does not seem to have been searching for recognition from “Self-Made” magazine, which presents an annual list of female entrepreneurs that Doe Deere has recently been added to. In response to her success as a cosmetics entrepreneur and promotion to the “Self-Made” magazine list Deere stated she was amazed to appear on the cover of the magazine alongside some of her own best loved business legends, including Suze Orman and Arianna Huffington; appearing on the list has given Doe Deere the chance to consider how she will be seen in the future and how she can inspire other women to start their own successful businesses.
The Russian born cosmetics leader has always looked to use the best options from Online to bring success to her brand, including the chance to explore the options offered by social media platforms for producing the most positive marketing options available. Interacting with her followers on social media platforms has seen Deere create her own persona as the “Queen of the Unicorns”, which the entrepreneur who was educated in fashion in New York City believes reflects the true nature of those who love and use the bold shades Lime Crime develops for their fans.
Despite the success of Lime Crime, Doe Deere still finds the time to work in the lab of the company with experts who assist in creating the latest ranges of cruelty free products. The busy daily life of the entrepreneur may have reduced the time Doe Deere personally spends exploring social media, but she still feels this is an important aspect of the marketing of the brand that plays an integral role in continuing the development of the cosmetics brand. Doe Deere has already fought back against those who told her the decision to sell makeup Online was a poor one, and proven her backing of Online marketplaces to be a correct one; the Lime Crime presence on social media is the best way Doe Deere feels the company has yet discovered for forming a close connection with customers who feel they are part of an Online community headed by Doe Deere and her ever growing cosmetics brand. Shop LimeCrime for yourself on Doll’s Kill.