Nihiwatu- Christopher Burch’s Triumphant Entry Into the Hospitality Industry

After establishing and co-founding several international retail brands such as Tory Burch and C. Wonder, and making investments in others, Chris Burch has ventured into the hospitality industry. In 2012, Burch partnered with James McBride, a hotelier, and purchased a beach hostel in Sumba, an Indonesian island. The investment costs them $30 million in renovations. They later re-opened the resort in 2015 and named it Nihiwatu.

In 2016, Travel + Leisure voted Nihiwatu as the best hotel in the whole world. When being interviewed by Business Jet Traveler, Burch confessed that his investment in Nihiwatu was a tribute to his children. He was hoping that the hotel would be preserved and turned into something that would benefit the community. Burch admitted that Nihiwatu had surpassed his expectations.

Wall Street Journal reports that Burch divides his time between the Hamptons, Miami, and Nihiwatu. The luxurious resort consists of 27 private villas which include Raja Mendaka, Burch’s private residence. This particular villa has four additional villas and a main house, each featuring a private plunge pool. Nihiwatu has also been nicknamed the “edge of wilderness” due to its location on the west of Sumba.

About Christopher Burch

Christopher Burch is the CEO and founder of Burch Creative Capital. Burch has worked as an active investor and entrepreneur across several industries for almost four decades. Burch has been the brains behind the rise of many luxury and technology brands such as Voss Water, Jawbone, Poppin, and Faena Hotel + Universe. He formerly served as a board member of the “Continuum Group”, and “Guggenheim Capital”.

Burch’s Humble Beginning

Burch began his entrepreneurial journey while still pursuing his education at Ithaca College in 1976. He partnered with his brother and invested $2,000 to establish “Eagle’s Eye Apparel”. Burch and his brother Bob developed Eagles Eye Apparel to $165 million before selling it to “Swire Group”.   More to read on

After selling Eagle’s Eye, Burch invested in Internet Capital Group, an IPO company involved with Internet space. Burch’s success is premised mainly on his intuitive comprehension of the basis of consumer behavior.  Interesting news on

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Mr. Burch’s investment portfolio is very impressive to say the least. He has invested in a few international and domestic real estate ventures. These include the development of flamboyant homes in Palm Beach, Nantucket, Southampton, Florida, and New York. He also joined hands with Alan Faena and Philippe Stark to develop a poorly utilized piece of land. The parcel of land was turned into a luxury hotel: “The Faena Hotel + Universe”. Burch’s recent investment is Nihiwatu, the luxury resort that has generated a lot of publicity and recognition in the hospitality industry.  Check this on

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Chris Burch: Towards Socially Responsible Entrepreneurship

One of the ethical and moral challenges that many entrepreneurs face is founding a for-profit business entity that is focused on profit maximization while also giving back to the local communities. This is because the two objectives can easily conflict considering that most entrepreneurs are licensed primarily to maximize profits. However, entrepreneurs such as Chris Burch have over the years realized the importance of giving back to the local communities they operate in. A successful investor, Mr. Burch has continually sought to expand his investment horizon and in 2012, such an opportunity presented itself. In partnership with James McBride, he renovated a hostel in Sumba, an island in Indonesia, and turned it into one of the best hotels in the world, check this on

The millennial-themed hotel is decorated antiques, wood and Ikat prints from the local Sumbanese community. It was opened in 2015 after being renovated into a 27-private villa luxury hotel with plunges pools, yoga and surfing areas. The hotel, named Nihiwatu, has a beachfront and spa services. Burch’s private family villa also forms part of the establishment. Through his hotel, Mr. Burch actively supports the local community by donating part of the profits to support various projects in the remote island. The hotel also employs the local communities and has become a major source of employment and income for Sumbanese.

Entrepreneurial Endeavors

Chris Burch is a serial investor with strong intuition for customer tastes and preferences. This has seen build strong disruptive brands through establishing direct relationship with the clients. His close to four decades as an entrepreneur has seen him invest in a wide range of industries, both locally and internationally. As a student, he made his first foray as an investment with a $2,000 investment in partnership with brother. According to, the apparel company, Eagle’s Eye, rapidly grew in stature and was later purchased by Swire Group for $165 million. Other than Nihiwatu, he is also cofounded Fena Hotel + Universe in Argentina, Poppin, TRADEMARK, C. Wonder and Burch Creative Capital. His portfolio of companies numbers up to 50 while Burch Creative Capital, where he serves as the chief executive officer, supports and incubates several brands under its stable including ED by Ellen DeGeneres.

Education and Management Profile

Chris Burch is an alumnus of Ithaca College where he studied business between 1972 and 1976. Other than actively participating in the management of his business ventures, he also serves on the management boards of several entities including Rothman Institute Orthopedic Foundation and The Pierre Hotel Co-op. Previously, he served on the board of both Guggenheim Capital and Continuum Group.  For more of Burch recent timeline activities, click on

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