EOS Lip Balms are Exploding in the Lip Care Industry Creating Additional Flavors

Evolution of Smooth or EOS Lip Balm offers 16 naturally tantalizing flavors including strawberry sorbet, blueberry acai, passion fruit, vanilla mint, pomegranate raspberry, honeysuckle honeydew, sweet mint, coconut milk and blackberry nectar, and new unique flavors are being created every year. Go to blogwebpedia.com for more stories.

EOS Lip Balm is not the lip balm of the past that left a waxy film on your lips. The new generation of balms is fresh, completely hypoallergenic, organic and all natural. Made with vitamin E, jojoba oil, and moisturizing shea butter, they are velvety smooth and packed with antioxidants. EOS has revolutionized the lip care industry with these new lip balms.

These new lip balms were introduced in 2010 by Mehra who is co-founder and CEO of EOS, which also includes other skin and makeup products. Mehra wanted to create lip balms that were delightful and fun for the user to put on. He also wanted to have a packaging that was inviting and colorful, leaving the cylindrical containers of Chapstick and Blistex behind. See amazing review here on thedermreview.com.

What he designed were little round pastel orbs with the lip balm inserted in the center. They are totally unique, and it was only a matter of a few years that EOS was on the market that celebrities like Miley Cyrus, Christina Aguilera, and Kim Kardashian were popping EOS Lip Balms out of their pockets and purses in Hollywood.

Originally, Mehra designed them for the unisex population, but the female Millennials have adopted them as their brand as 90 percent of sales is accredited to this age bracket. The global lip care industry is expanding with Evolution of Smooth in second place. By the year 2020, Eos is projected to be a two billion dollar market. Every week one million pastel orbs of lip balm are sold to as the way to keep lips soft and sensual.

Feel free to check their review here on https://www.youtube.com/watch?v=MQEsd7_LaLk.